- The idea we communicate is not original. It is part of continuing, dynamic process.
having an idea doesn’t mean you want to share it.
- Encoding is complex.
- First, you must understand the context and audience.
- Second, you must make a commitment to sharing (effort).
- Third, you must decide if
message should be shared through encoding.
- Fourth, a channel has to be chosen. The channel determines the style and to some degree content of the message.
- Fifth, encoding the idea into a form that can be sent through the channel may take several steps. There is constant reflection and reflexive thinking as the meaning is being encoding. The meaning itself will probably change; looking at it objectively in writing (outline, memo) might change one’s commitment to the effort or one’s understanding of the meaning or one’s belief that the message should be sent now or ever.
- Over the process of time, the audience and or situation may evolve into something else. Even in spontaneous oral communication some of this should take place, depending on one’s learning style. Some auditory learners actually learn by verbalizing their ideas; they are encoding even as they send. Impetuous, verbal, gregarious, or extroverted people may be less conscious of the process of encoding (i.e, unthinking) than careful, “slow-talkers.”
- The sender transmits the message. Medium influences the message by
- how it emphasizes parts of it (by structure, layout, omissions)
- how it fits expectations of the receiver (visually, nonverbally)
- how it conforms to accepted standards
- whether the environment allows for multiple messages/channels at the same time (distractions, additions)
- Receiver gets the message.
- Maybe. Listening and reading ability may be less than ideal.
- Maybe. They just don’t receive it or don’t (choose not to) perceive it.
- Noise. These are various obstacles to message transmission.
- Receiver decodes the message.. Even under ideal circumstances, each person’s frame of reference, personal limitations, egocentri
cism and ethnocentrism affect decoding. The receiver is likely to eliminate parts due to his/her “gaps” and limitations and add parts due to the evoking of certain (relevant or irrelevant) experiences. Receiving correctly may mean the main information is received accurately, but not 100% correctly. Metamessages always accompany a message because every communication event has a content and relationship dimension.
- Receiver sends feedback, which also must be received for the loop to be completed and for there to be sharing, initiating another cycle. Feedback may be verbal, nonverbal, formal, informal, immediate, or long-term.